Art of the Groom – A Groom’s Perspective
Art of the Groom – A Groom’s Perspective. As conceptualized by Photographer Desi Beytan and Hovik of Modern LA Weddings. In collaboration with Pocket Square Clothing. Executive Produced by Utterly Engaged Magazine.
Often, wedding images and wedding editorial shoots focus so much on the bride and the bridesmaids – hair and makeup, the dress, the shoes, the accessories, the bouquets, the highly popular bathrobe shots while getting ready. The groom’s experience is often treated as a sidenote. This editorial seeks to highlight this Groom experience with Sprezzatura as the stylistic approach.
foreign term sprez·za·tu·ra \sprāt-tsä-ˈtü-rä\
: studied nonchalance : perfect conduct or performance of something (as an artistic endeavor) without apparent effort
Sprezzatura is defined as “studied carelessness” and as a fashion concept for men it is a bold departure from traditional male wardrobe. It features vibrant colors, bold patterns, unexpected textures, and chic layering techniques. Men’s wedding fashion, for the most part is very meticulous and rigid. Aside from the occasional navy blue or grey tuxedo, alternatives to the classic black tuxedo are rarely seen.
The scene is set at the historic Los Angeles Athletic Club.