Inspired by Michael Bierut’s essay, Style: An Inventory, we look to two Georgian natives, Norris Ford and Quentin Thrash (NorrisxThrash). History echos in the forefront of Downtown Los Angeles’ iconic Cole’s Pacific Electric Buffet. Their vibrancy in dress are juxtaposed against the once iconic trademark of Los Angeles. These stylists exhibit a masterful control over color, texture, and print. They are tastemakers, ready to take what is rightfully theirs. Their movements are effortless only to be augmented by their meticulous nuances from grooming to posture. For Norris and Thrash, style and tastes are what define them; their trademark. This is Style as Trademark.
“You can identify an Emily Dickenson poem by the punctuation alone. There is an entire profession called “forensic linguistics;” its specialists can authenticate a Shakespeare sonnet or derive a criminal profile from a ransom note. What evidence are you leaving behind?”
Inspired by Michael Bierut’s essay, Style: An Inventory, we return for a long awaited third installment featuring the The Durimels, Jibril and Jalan. We diverge from our original three part series to further explore Style as Inventory. Set in the Hollywood Hills of Los Angeles, two brothers don floral textures and materiality shaped by masculine silhouettes. These gentleman emerge appearing as polar opposites yet are paralleled by their complementary pieces. Looking through Beirut’s lens, we find ourselves searching for the stylistic qualities these two fashion bloggers have. They are free from the confines of habitual design to delve into the philosophies of experimentation, re-purposing, and anti-style. They are style rebels.
“How to break out. If you’re right handed, draw with your left hand. Determine the most sensible, practical thing to do, and then do the exact opposite. Pick a color at random. Force yourself to use the typeface you hate the most. Take on a problem that you’ve never faced before. Overturn the game board and make up new rules based on where the pieces fall.”
Paris born, the duo have traveled across the Atlantic to make their statement here in Los Angeles.
We are hosting another giveaway in collaboration with The Durimels. TWO lucky entrants will have the opportunity to each win three pieces featured in this editorial. The Giveaway includes:
How to Enter: Like all both Facebook pages including The Durimels, and our Page, and comment on this post!
1. Like Us on Facebook
2. Like The Durimels on Facebook
4. Don’t forget to leave an unique comment on this post below! (Please use a valid email address as this is how we will validate your entry. Your email will remain private and will be used solely for the purpose of this giveaway)
All entries will close on Monday, March 18th at 11:59PM PST. Two random winners will be chosen and announced on the by the following Wednesday, March 20th. All countries and ages are eligible to enter. In the meantime, check out the rest of the editorial below. Good luck!
Jibril Durimel wearing the Honey Dew Ice Cream Tie and Golden Smiley
Jalan Durimel wearing The Antoinette Tie, Jade Executive Pocket Square, and PSC Floral Silk Scarf
Tailored staples for the classic enthusiast. Featuring The Diplomat Tie and The Ellington Pocket Square
A pick for the refined gentleman not afraid to don pink. This outfit combines textural undertones and camouflage print to achieve a well balanced sartorial look. Featuring the Peach Raspberry Tie and The Corporal Pocket Square.
This vintage inspired outfit plays with tweed and corduroy to achieve a sophisticated look. Featuring The Cherry Espresso Tie and The Colt Pocket Square.
In collaboration with our friends at VII Winners and Rome Castille, we would like to give our fans the opportunity to build on their PSC wardrobe. We are hosting a giveaway for one lucky winner to receive the entire Rome Castille collection, a $125 value. The collection includes:
Inspired by Michael Bierut’s essay, Style: An Inventory, we look at style through an inventory which defines style as destiny, uniform, and trademark. Michael Bierut’s style as uniform speaks to the oxymoron man, in this case, a man who wears suits but pairs them with caps. This man is a rapper and singer yet he wears suits, he likes looking fancy. Who is this man? This second of a three part video editorial features a man of style and grace, a man of swagger. He wears his uniform proudly; he is a revolutionary man, he is VII WINNERS’ Rome Castille. Set in the heart of South Los Angeles, a man of style emerges undeterred from his surroundings, he has embraced his gentlemanly attire.
“Style as uniform. Charles Baudelaire: “Dress like a bourgeoisie, think like a revolutionary.””
Featured Music: Toy Light http://soundcloud.com/toy-light
Meet Andre Power. The team had the pleasure of meeting him at his Steez Trunk Show event in San Diego, CA last month. Power is an emerging force in San Diego and is largely responsible for bringing the underground art and music community together in the city. Originally from Philadelphia, Andre’s been making a lot of noise in San Diego as an artist, creator, DJ, and just about everything he can get his hands on. He’s also one of the co-founders of the Punctilio Project and Soulection. Punctilio Project is a creative fashion/art project by Andre and his partner Eden. The project was created to offer people rare vintage and renewed clothing while providing them with an all around creative experience that includes style, art, and music. Andre also started his own music label, Soulection. The label features a set of carefully curated underground artists of San Diego’s beat scene with an aim to provide a unique audio and visual experience. Besides the Punctilio Project and Soulection, you can find him hosting a variety of events including Art in the Park, Steez, and Trill. If you’re in San Diego or just curious, Andre is definitely someone to keep on the lookout for. Hear more from Andre himself on our sit-down interview with him below.
Inspired by Michael Bierut’s essay, Style: An Inventory, we look at style through an inventory which defines style as destiny, uniform, and trademark. Michael Bierut’s Style as destiny comes to an affirmative conclusion that style can only emerge through a process of authenticity, only then is one’s destiny revealed. This first of a three part video editorial featuresVII WINNERS‘ Creative Director Donovan Briggs. Set in the heart of South Los Angeles, a man of style emerges undeterred from his surroundings, he has embraced his gentlemanly attire.
“Style as destiny. Style was never discussed when I was a student. There was a vague sense that genuine style emerged unconsciously in its own time, like breasts or facial hair. Trying too hard would derail the process and result in something less than authentic. What a wonderful promise: within each of us is a unique voice that will reveal itself, but only through patience and practice. Use the force, Luke. Do or do not, there is no try.”
This summer we had the chance to meet with Niran from London based blog Yin & Yang and SoCal based style bloggers Unyime Akpanudosen and Jonathan Barcelon of Expressions Realia, along with their photographer Thom Do. We first crossed paths with Niran through Twitter when he discovered our brand last year. Coming from different walks of life, we all drew a powerful connection together as like-minded individuals who shared similar creative philosophies. We had met as strangers in the Little Bear Cafe in the heart of LA’s Arts District, but we left together as new friends. We talked about our roots, inspirations, goals, and views on music, food, and style. Keep on the lookout for a future collaboration with Expressions Realia, and you may also see us visiting our friends in London very soon.
VII WINNERS Recording Artist Rome Castille is no new face for the brand, his collection with PSC has been a big hit and the collaboration between the brands continue. This multi-part Editorial takes a closer look at several individuals so as to discover what style is to them and why they do what they do.
Creative Director of VII WINNERS, and Rome Castille’s Manager talks style with us. Briggs has been working closely with PSC for the past year and is set to drop a collection of pocket squares for PSC’s Floral Collection in the near future. This multi-part Editorial takes a closer look at several individuals so as to discover what style is to them and why they do what they do.
The Summer Collection is a 19 track mixtape, including 2 bonus tracks. The collection is a well thought out summer essential that is sure to transition well into your fall playlist. Among several, the mixtape opens with a Kanye West sample which sets the mood for the rest of the mixtape. As a part of his visual package listeners will notice that each song has been assigned its own artwork. These visuals help illustrate his sense of style and serve as a lookbook into Rome’s multifaceted style and personality.
The Summer Collection is a testament to Rome Castille’s musical talents. The mixtape showcases his different styles of music in a well thought out transition from mellow classics to hyped party anthems.
Designed for Pocket Square Clothing, the Rome Castille Collection is a manifestation of several collaborations. As his first fashion collaboration, Rome sought to use his style and energy to define the collection’s feel and color palette. In the collection you will find a mix of floral and tropical prints which were channeled from the style of his “The Summer Collection” mixtape. The Editorial piece finds Recording Artist Rome Castille and his Creative Director Donovan Briggs in the Los Angeles Arts District. If you recall it was home of our Instant Branding Project.
A lot of exciting things are happening here at PSC and our collaboration with Rome Castille is one of them. The past couple weeks we’ve been working with Rome to produce a series of videos entitled “Rome in a Day” to help his fans get to know him and his music better. The series features five of his songs: Michael Phelps, Rebound, Skin, Acura Integurl, and Bigger Than Life. When coming up with the concept, we looked at the phrase “Rome was not built in a day.” Thus “Rome in a Day” was born. We expect big things for Rome for the upcoming year and are excited to see his popularity grow. See the full series at www.youtube.com/romecastille READ MORE
Admittedly our blog content has been lacking in the past weeks, and this is exactly why. I (Rodolfo) have been working on my architectural thesis, meaning I’m finally done with school. Hurray for me and the company! lol Let the expansion begin. If you recall, we posted a video about a super cool project named Pop-Up Hood, we took a great liking to the core values and premise under which it operates. As such, I looked to create a similar Pop-Up Shop condition which operated under similar principles – local made is good and it should be supported. The thesis aimed to create the ultimate Pop-Up shop via a generative process that created a proscribed kit of parts derived from needs of Pocket Square Clothing. These kit of parts were to allow for the ultimate bad ass in house design studio. Storefront, Showroom, Design Space and Workshop or Research and Development were to be all encompassing in the Pop-Up model. Simple was the goal, the more generic the module – the easier it becomes to brand – the more versatile it becomes. READ MORE
A lot has happened since last year, much was learned and much is to be expected this year. We’ve been hit up by a number of countries including Japan, South Korea, Canada, and several others in Europe. Future collaborations and new collections are also being thrown into the mix. The attention we’ve been getting has been phenomenal across all boards, we’ve been super busy as of late. With a healthy base here in LA, PSC’s second largest following is based opposite of the Mississippi in New York and New Jersey. We figured it was time to spread our wings and head out there to see what all the fuss over in NY was about. Check out our latest video entitled “The Documentary of a Dream,” which we’ve tailored to showcase our Cali swag. READ MORE
Last week Rodolfo and I had the chance to collaborate with Klein Epstein & Parker on a photo shoot. KEP recently opened their first store on Robertson Blvd. They specialize in custom made to measure garments, but also offer a variety of ready-to-wear shoes, shirts, and accessories. If you’re looking for an affordable yet quality made to measure suit in LA, you’ve come to the right place. Their staff can help guide you with choosing the right fabric, buttons, lining, and the likes. We paired some of our new 2011 Winter Collection Ties and Pocket Squares with some of their merch for the photo shoot. Check out the images below. READ MORE
We visit Sixhundred for an exclusive interview. The boutique has been open for only 11 months and is located in the heart Downtown Los Angeles, a few steps away from shops, restaurants, and night life of the Art and Fashion Districts. The store was founded by owner Alan with the help of his friends, Oh and Kelly. They specialize and house the best local Los Angeles indie designers, and carry unique and vintage clothing and hard to find accessories. Did I mention they also carry Pocket Square bow ties? Watch our video and hear Oh talk more about how the store came to be and why they choose to carry local indie designers. READ MORE
As a celebration of our official website launch, we’re releasing our special limited edition bow tie: The Strategist! It will be available on our online shop for $60 and comes with a customized commemorative piece. We have a very small limited quantity, so get yours before they run out! READ MORE