Style as Rebellion – The Durimels

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Inspired by Michael Bierut’s essay, Style: An Inventory, we return for a long awaited third installment featuring the The Durimels, Jibril and Jalan. We diverge from our original three part series to further explore Style as Inventory. Set in the Hollywood Hills of Los Angeles, two brothers don floral textures and materiality shaped by masculine silhouettes. These gentleman emerge appearing as polar opposites yet are paralleled by their complementary pieces. Looking through Beirut’s lens, we find ourselves searching for the stylistic qualities these two fashion bloggers have. They are free from the confines of habitual design to delve into the philosophies of experimentation, re-purposing, and anti-style. They are style rebels.

“How to break out. If you’re right handed, draw with your left hand. Determine the most sensible, practical thing to do, and then do the exact opposite. Pick a color at random. Force yourself to use the typeface you hate the most. Take on a problem that you’ve never faced before. Overturn the game board and make up new rules based on where the pieces fall.”

-Michael Bierut

PSC Style as Rebellion 1
Paris born, the duo have traveled across the Atlantic to make their statement here in Los Angeles.

We are hosting another giveaway in collaboration with The Durimels. TWO lucky entrants will have the opportunity to each win three pieces featured in this editorial. The Giveaway includes:

1. Honey Dew Ice Cream Tie
2. The Antoinette Tie
3. The Executive Pocket Square

How to Enter: Like all both Facebook pages including The Durimels, and our Page, and comment on this post!

1. Like Us on Facebook

2. Like The Durimels on Facebook

4. Don’t forget to leave an unique comment on this post below! (Please use a valid email address as this is how we will validate your entry. Your email will remain private and will be used solely for the purpose of this giveaway)

All entries will close on Monday, March 18th at 11:59PM PST. Two random winners will be chosen and announced on the by the following Wednesday, March 20th. All countries and ages are eligible to enter. In the meantime, check out the rest of the editorial below. Good luck!

PSC Style as Rebellion 2
Jibril Durimel wearing the Honey Dew Ice Cream Tie and Golden SmileyPSC Style as Rebellion 3
Jalan Durimel wearing The Antoinette Tie, Jade Executive Pocket Square, and PSC Floral Silk ScarfPSC Style as Rebellion 4PSC Style as Rebellion 5PSC Style as Rebellion 6PSC Style as Rebellion 7PSC Style as Rebellion 8PSC Style as Rebellion 9PSC Style as Rebellion 10PSC Style as Rebellion 11PSC Style as Rebellion 12PSC Style as Rebellion 13PSC Style as Rebellion 14PSC Style as Rebellion 15PSC Style as Rebellion 16PSC Style as Rebellion 17PSC Style as Rebellion 18PSC Style as Rebellion 19

Pocket Square Clothing Honey-Dew Tie

Pocket Square Clothing Honey-Dew Tie



45 Responses to Style as Rebellion – The Durimels

  1. Rodolfo Ramirez - Reply

    March 9, 2013 at 10:14 pm

    I had a ton of fun working on this style as editorial. Finding the right song to capture the essence of the shoot was difficult and rather time consuming, but the outcome was all worth it. I look forward to a continued working relationship with the Durimels.

  2. Pirthviraaj Gosal - Reply

    March 11, 2013 at 1:20 pm

    Rebellious souls two stylish twins

  3. patrick - Reply

    March 11, 2013 at 1:30 pm

    That’s menswear realness! Prints, colors, fit. Love everything about it, good job!

  4. Thain Bailey - Reply

    March 11, 2013 at 1:48 pm

    You gotta love the Floral, I would love to know where they got their jackets from.

  5. Paul Thomas Gregory - Reply

    March 11, 2013 at 5:17 pm

    The Durimel twins look absolutely amazing! Perfectly classic, so fresh, innovative, and unique. Jibril and and Jalan are true inspiration in the fashion world. Hook it up with the giveaway! I need some new clothes, and these items are the freshest items I’ve ever seen! Pretty please! 😀

    Peace, Love, and Blessings,
    Paul Thomas Gregory

  6. Andrew D - Reply

    March 11, 2013 at 5:34 pm

    Oh nom could I use some honey dew in my summer wardrobe! Great shots guys – keep the quality coming.

    • Jane - Reply

      May 21, 2017 at 8:17 am

      Whoa, whoa, get out the way with that good inroamftion.

  7. Juan Ili - Reply

    March 11, 2013 at 6:30 pm

    Intriguing style. I like it.

  8. Drake Smalley - Reply

    March 11, 2013 at 6:47 pm

    Now this, I would love to add to my wardrobe to show off at my summer internship!

  9. Darrell Li - Reply

    March 12, 2013 at 1:11 am

    Dang, these guys look fresh!

    I’m pretty sure I’d get a job right away if I dressed up using the ties or the pocket squares. Help me out!

  10. Darrell Li - Reply

    March 12, 2013 at 1:11 am

    Dang, these guys look fresh!

    I’m pretty sure I’d get a job right away if I dressed up using the ties or the pocket square. Help me out!

  11. ilunga mpoyo - Reply

    March 12, 2013 at 10:20 am

    Fashion takes boldness and it is only when we rebel against societal norms do we find our style. When we are afraid we conform and become a wallflower. But when we rebel, we bloom in full color. I would wear this to school. Why, put fashion in a box and only wear this to work? Style is something we wear anywhere, anytime.

  12. Taylor Booth - Reply

    March 12, 2013 at 10:50 am

    Springing forward in fashionable sense! The style and boldness of the colors and prints in this post exemplifies the true essence of dapper. Spring is my favorite season because I believe it allows us guys to truly get creative with our wardrobe. We can rock a floral print or pastel just as well as any beautiful woman, and sometimes better. Nice post PCS, love what you guys are doing!

  13. Anthony Gaeta - Reply

    March 12, 2013 at 12:48 pm

    The only thing looking better on a tennis court are Venus and Serena…lets be honest.

  14. Auth3ntic People - Reply

    March 12, 2013 at 12:58 pm

    only brothers could come up with concept simply superb

  15. Mr O - Reply

    March 12, 2013 at 1:06 pm

    Lovin’ the style, keep it up!

  16. Juan - Reply

    March 12, 2013 at 1:37 pm

    i LOVE that you guys have scarves now!

  17. Marissa - Reply

    March 12, 2013 at 4:31 pm

    love the floral pieces <3

  18. Mark-Jack Ritchie - Reply

    March 12, 2013 at 7:53 pm

    “Disobedience, in the eyes of anyone who has read history, is man’s original virtue. It is through disobedience that progress has been made, through disobedience and through rebellion.” OW.

  19. Andrew Collins - Reply

    March 12, 2013 at 8:00 pm

    Spring is upon us! The Antoinette Tie has a great floral pattern that will at least make me look and feel like it’s spring here in the ever-confused weather of Atlanta. My style must have from this editorial… Besides the guys’ shoes, I’m in love with loafers!

    • Scout - Reply

      May 21, 2017 at 8:19 am

      I much prefer infotmarive articles like this to that high brow literature.

  20. Tony Darrin - Reply

    March 12, 2013 at 8:16 pm

    These boys are my homies! There style is definitely too rad for my dad!

    • Tony Darrin - Reply

      March 18, 2013 at 9:46 pm

      As a fellow fashion blogger I would love to win because I would use them in my looks! I love your floral collection! :)

  21. John Williams - Reply

    March 12, 2013 at 10:14 pm

    I love the jacket’s, very fresh looking!!

  22. Debora - Reply

    March 14, 2013 at 6:15 am

    Great giveaway, your style is fantastic!!!
    Debora Ferri

  23. Verine - Reply

    March 14, 2013 at 8:39 am

    These guys have such a passion for fashion that it’s even been rubbing off on me. i’m also pursuing fashion and these guys have been an inspiration ever since they followed me on tumblr. much love! xx

    • Marilee - Reply

      May 21, 2017 at 7:52 am

      I hate my life but at least this makes it beablrae.

  24. Allison - Reply

    March 14, 2013 at 4:59 pm

    Everyone loved out bow ties from you guys at our wedding. Would love to add these to my husbands collection!

  25. Nathan - Reply

    March 14, 2013 at 7:18 pm

    I may be a geologist getting grungy in the field 6 months out of the year, but the rest of the year I spend in a suit and bow tie and would love to add more to my collection.

  26. Pierre-Yves Robert - Reply

    March 14, 2013 at 7:21 pm

    Ah, les fleurs ! Great layering and color mixing. Summer gets even more exciting.

  27. Cornelia Gaie - Reply

    March 15, 2013 at 1:15 am

    Great outfits! Soo fresh, so summerish!

  28. Julien Wolff - Reply

    March 15, 2013 at 1:42 am

    Wow! All the outfits are so “coherent”, everything is where it’s suppose to be. Great photos too btw! Magnifique *****

  29. Dani Li - Reply

    March 15, 2013 at 10:50 pm

    Flower Prints + Men = Amazing ! That’s how every men should look like!

  30. Kb Woods - Reply

    March 15, 2013 at 11:24 pm

    DOPE …i mean fresh off the spoon

  31. Steve S - Reply

    March 16, 2013 at 3:07 pm

    Really great looks!

  32. Aaron Cordell - Reply

    March 16, 2013 at 4:19 pm

    Great combinations, right on point for spring.

  33. Mark - Reply

    March 16, 2013 at 6:21 pm

    Another Killer design fellas!!!!

  34. Suzy Schweitzer - Reply

    March 16, 2013 at 11:10 pm

    I fell in love with this brand ever since Unique L.A. Absolutely love the floral blazer and floral tie! I hope i win!

  35. Dave Butler - Reply

    March 17, 2013 at 5:38 am

    Its interesting to see how they balance each other out. While both contain a lot of flare and pattern mixing one still seems more conservative and the other a little more expressive. Makes you wonder if that concept is line with their personalities and lifestyle as well!

  36. Bella Mosqueda - Reply

    March 17, 2013 at 8:01 pm

    you guys are really perfection! I love these shots and you really are a perfect balance of yin and yan.

    hope I win!

    • Agatha - Reply

      May 21, 2017 at 8:12 am

      The voice of raittnalioy! Good to hear from you.

  37. Akil McLeod - Reply

    March 18, 2013 at 10:39 pm

    I really like how you two pay such close attention to detail and truly express yourself through your style. I definitely support what you guys are doing so keep up the good work

  38. Debbie Reepanye - Reply

    March 19, 2013 at 1:13 am

    Prints and mismatch, one can never go wrong. Conformity is boring, eccentric is rocking….keep up guys really love your style…#self-appointed vintage curator

  39. John Williams - Reply

    March 19, 2013 at 5:39 pm

    I so love your pocket square’s, they are the colorful and pattern are ALSOME!!!!

  40. Bob Turek - Reply

    July 15, 2013 at 2:00 pm

    Simply brilliant, gentleman.


    I would love to sport that look, and would hope to do it even half as well.

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